Everyone likes to think that the name of the game on Twitter is having a ton of followers. And while having many followers is better than having no followers, it’s not the most important thing.
Thye most important thing on Twitter is the retweet. And I will get in to the steps to get retweeted at another time.
I want to talk about getting followers. I’m going to say some things that may blow your mind but they are all true.
But, first things first. You don’t necessarily want a million followers. I know that flies in the face of conventional wisdom but its true. There are a lot of people out there that are obsessed with getting followers. You see #TeamFollowback in their bios and they are constantly monitoring who has unfollowed them. The more followers they have, the better they feel. I have even seen people selling Twitter accounts with 10,000, 20,000, 50,000 followers. And I feel sorry for the poor slob who buys that account because he’s really bought nothing.
Sometimes more isn’t better, sometimes it’s just more.
You want followers, sure but you want targeted followers. You want interested followers. You want ENGAGED followers.
And the best way to get engaged followers is to engage them first. Remember, you have to give before you can receive.
Here are the three simple steps that will make your Twitter experience more enjoyable (and hopefully, more profitable).
1. Search for the right people. You don’t want followers who have no interest in you or your business. This seems logical, right? You wouldn’t hang around people who have no interest in you in real life, would you? The same principle applies to Twitter.
When I first started out on Twitter with my @SportsBros account I wanted to connect with other sports fans because I wanted to get them to read my blog. So I would search for people discussing whatever sporting event was on at that time.
As a Lakers fan I would search the word “Lakers” and see who was talking about the Lakers at that time. You can do that with whatever product or service you business is in. As a writer, I also search for editors and different websites I would like to write for.
Twitter has a great search engine, you should be using it.
2. Follow them first. Once I identified the people who I thought would be interested in reading my blog I went ahead and followed them. I was building a list of people who were interested in sports and wanted to talk about it. And someday I wanted them talking about my articles.
3. Interact with them. After I followed them, in some cases, I would retweet or comment on something they had said. And I’m talking about that very night. I would follow about 10-15 people at a time and then watch my timeline and see what they had to say. And most of the time, after I interacted with them, they would follow me back.
I was doing my best to build a relationship. And that’s what you should be trying to do. It’s called “social” media for a reason.
But I wouldn’t just retweet or comment just for the sake of doing it. It had to be something that I was interested in. I wanted to start a conversation. Doing that, I slowly built up my followers. And the more I interacted with them the more I got retweeted and that got my work in front of more people which lead to more followers.
And that’s all there is to it. I would repeat those three steps over and over again. I did it for every new Twitter account that I created. (I have five, one for each blog I own.)
Right now I have a small core group of followers who will always retweet links to my newest articles. But more than that, I actually have some FRIENDS on Twitter. I kid you not. I can go to Cleveland, San Diego, Denver, Miami, Houston, San Francisco, New York and about half a dozen other cities and have a place to stay because of people I’ve met on Twitter. Those are the kinds of followers you want. (By the way, they can stay with me anytime as well.)
If you follow these simple rules you will be a success and maybe one day you will be crashing on my couch.