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Audi Innovates ‘Villains & Heroes & In your Face Sailing’.

Yacht Sponsorship - Jan 5, 2009
Picture Audi Innovates ‘Villains & Heroes & In your Face Sailing’. Leave it to the Aussies to create a sporting format to bring sailing to the masses. Just like 50 over cricket transformed the game, we hope that events like the “Audi King of the Docklands” will be a massive success. Just like the iShares cup for Extreme 40 catamarans, this kind of event is to be congratulated. The event will be sponsored by Australia’s most-prolific sponsor of competitive sailing, premium German car-maker Audi. And with the sponsorship comes some marketing...

Are You in the Book?

Yacht Sponsorship - Dec 31, 2008
The DARK BLUE BOOK - the Who’s Who of Yacht Racing is inviting sailing professionals to submit details for listing in the 2009 Directory. As well as listing top sailors, team owners, rights holders and sponsors, the book will also list suppliers to the industry.  David Fuller, CEO of Pilote Media, which also publishes www.yachtsponsorship.com says: “The time is right for this resource. The professional yacht racing industry is at a crossroads. Despite economic conditions, there...

FMCG Brands Will Change Sailing Sponsorship

Yacht Sponsorship - Dec 21, 2008
An interesting article about sailing sponsorship in the Financial Times about the move from luxury brands to more mainstream backers. The article has views from Puma, Russell Coutts and the Boston Consulting Group. The mix of opinions was mirrored at similar discussions at the World Yacht Racing Forum a couple of weeks back. Jochen Zeitz, Puma chief executive, views the move into sailing as a natural progression from the company’s 10-year-old involvement in motorsport . “Whatever...

Audi Promote ‘Mental’ Side of Sailing through Etchells

Yacht Sponsorship - Dec 19, 2008
Audi will sponsor the Etchells Worlds 2009, with many of the top sailors competing. Here is an insight into why Audi, put sponsorship dollars against sailing in Australia. Audi, is keen to see as many big names as possible in Melbourne at the event to raise awareness of the competitive sport of sailing. Managing Director of Audi Australia, Joerg Hofmann, says that the company welcomes these top-level sailors to a sport where skill and strategy is paramount. ‘Sailing is a...

Estrella Damm to Continue Sponsorship of Barcelona World Race.

Yacht Sponsorship - Dec 19, 2008
Estrella Damm, the Spanish beer group announced yesterday it would once again be the main sponsor of the Barcelona World Race, the round-the-world race scheduled to start two years from now, on December 31st 2010. According to its CEO, the first edition of this new event was proven to be a commercial success for the group and as a result the renewal was an obvious choice. In addition to being the event’s main sponsor, Estrella Damm will also take part in the race with a team that will...

Estrella Damm renews sponsorship of Barcelona World Race

Valencia Sailing - Dec 18, 2008
Estrella Damm, the Spanish beer group announced yesterday it would once again be the main sponsor of the Barcelona World Race, the round-the-world race scheduled to start two years from now, on December 31st 2010. According to its CEO, the first edition of this new event was proven to be a commercial success for the group and as a result the renewal was an obvious choice.In addition to being the event's main sponsor, Estrella Damm will also take part in the race with a team that will bear its...

Why Seiko Went Sailing

Yacht Sponsorship - Dec 13, 2008
Picture Why Seiko Went Sailing Not all sponsors want millions of eyeballs. This is good news for some sailors who ask, “how can I compete with sports like football?” One brand that is using sailing to make their brand more personal is Japanese watch manufacturer Seiko. Robert Wilson, Seiko’s Director of Marketing made a presentation to the International Sailing Summit (ISS) recently, in which he described why the brand is investing in the 49er and 29er classes. Title : Successful sports sponsorships :...

Volvo Ocean Race a ‘Breath of Fresh Air’.

Yacht Sponsorship - Dec 13, 2008
Picture Volvo Ocean Race a ‘Breath of Fresh Air’. The first session of the World Yacht Racing Forum in Monaco last week was a rather sombre session. Many walked out thinking that given the relationship between ISAF and the IOC, the sport was at the mercy of committees and politics. But a reduction in medals, ‘old fashioned’, televisually unexciting classes, and a dependence on Olympic money is only part of the sport of yacht racing and the second session featured the charismatic, commercially driven, technology embracing, future...

iShares and eXtreme 40s Make Commercial Sense

Yacht Sponsorship - Dec 13, 2008
One of the stars of the World Yacht Racing Forum in Monaco last week was the OC Group, headed up by Mark Turner. Visitors to the forum were welcomed by one of the Herbert Dercksen’s impressive eXtreme 40 catamarans, which dwarfed a formula one car, and despite the global economic downturn, the signs are strong for the future of the iShares Cup, with sponsors and teams already committed to the 2009 series. “An Extreme 40 team, boat and entry into the iShares Cup costs between...

Manufacturers Fail to Leverage Racing at Paris Show.

Yacht Sponsorship - Dec 8, 2008
Picture Manufacturers Fail to Leverage Racing at Paris Show. Last week, yachtsponsorship.com visited the Paris International Boat Show. While visitors entering from one gate are greeted with a white version of Puma’s Il Mostro, and BMW displays that tie in the company’s support for the BMW ORACLE Americas Cup team, inside at the stands of producers like Beneteau and Bavaria, you would not know that a boat could be used for racing.   In an Olympic year, and at a time when two major offshore races attracting global media attention are...