Ericsson Use Volvo Race to Develop African Markets

Swedish telecommunications giant Ericsson has two boats in the current Volvo Ocean Race. It’s a large investment, and as with many sponsorships, not immediately obvious how sailing around the world relates to business goals. For Ericsson, the choice of ocean racing was based on the level of technology and team work involved. The race is also [...] Extract. Read the full article at www.yachtsponsorship.com