British Vendee Globe hopeful, Steve White today re-launched his IMOCA 60 yacht in Les Sables D’Olonne (France), announcing that he will compete under the new name of ‘Toe in the Water’.
White nearly didn’t make it to the start line, taking huge personal risks on the fact that backing would come at the last moment. In the end the funding will not come from a marketing savvy brand but a consortium of private backers whose only request has been that Steve’s boat carries the branding and message of the ‘Toe in the Water’ project with him around the world.
Steve, commented from onboard Toe in the Water: ‘I have dreamed of participating in the Vendée Globe for many years and have been building towards November 9 for the last four years. We managed to qualify by completing The Artemis Transat in May this year, but have struggled to find sufficient sponsorship. I am delighted to carry the name and colours of Toe in the Water around the world.’...
