Puma Activate With YouTube Channel
Yacht Sponsorship
- 8 hours ago
The Volvo Ocean Race does a great job of getting great video back to fans from the middle of the ocean. The official Volvo site includes a video page which features some fantastic up to date footage (though it doesn’t work with the firefox browser).
While this kind of material is great for hard-core fans, it’s [...]
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Millenium Cup Looks for Sponsors
Yacht Sponsorship
- 9 hours ago
A range of sponsorship packages are being offered for the newly announced Millennium Cup, for Superyachts over 30 metres, to be staged during the Louis Vuitton Pacific Series in February 2009.
The event will be styled along the line of the Millennium Cups which took place during the 30th and 31st America’s Cups and again at [...]
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UBS Talk About Sailing Sponsorship
Yacht Sponsorship
- Nov 20, 2008
The World Yacht Racing Forum opens its doors in Monaco in less than a month. On the table for discussion is the value of sailing sponsorship. Annemarie Meyer is Co-Head of Sponsorship for Swiss Bank UBS. She talked with the WYRF about her views on the value of sailing sponsorship before the event.
WYRF: Does sailing [...]
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Sponsors Look for Bargains and Value
Yacht Sponsorship
- Nov 20, 2008
Sports sponsorships may be getting cheaper because of the global recession. Some sponsors are looking for bargains, while others are looking to get more value for money. An article published by Bloomberg gets comments from banks about soccer and golf - messages that can be applied to yacht racing.
Barclays Plc, which backs English Premier League [...]
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Argo Challenge – An America’s Cup Challenger
Yacht Sponsorship
- Nov 19, 2008
By Lynn Fitzpatrick (www.worldregattas.com)
The future of the most widely followed sailing event will not be held up in the courts forever and when the America’s Cup challenger series and a location is announced Argo Challenge will be among the cadre of high-powered teams competing. Argo, with its eye-catching graphics and compelling message has been [...]
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Louis Vuitton Innovate to Give Sponsors Value
Yacht Sponsorship
- Nov 19, 2008
One of the problems of sailing in matched boats is giving team sponsors the benefits of a fully liveried boat. Bruno Trouble and the Louis Vuitton Pacific Series have outlined some innovative methods to make sponsors happy. Some of the proposed innovations perhaps should be looked at by series like the World Match Racing Tour [...]
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Ericsson Use Volvo Race to Develop African Markets
Yacht Sponsorship
- Nov 19, 2008
Swedish telecommunications giant Ericsson has two boats in the current Volvo Ocean Race. It’s a large investment, and as with many sponsorships, not immediately obvious how sailing around the world relates to business goals.
For Ericsson, the choice of ocean racing was based on the level of technology and team work involved. The race is also [...]
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Peter ‘Luigi’ Reggio to Speak About Offshore Sailing
Yacht Sponsorship
- Nov 19, 2008
Peter ‘Luigi’ Reggio will speak at a special presentation organised by the US-IRC and the Storm Trysail Club in association with the Royal Ocean Racing Club - ‘Offshore Sailing Today’.
The Yacht Racing Management Seminar has been scheduled for December 6, 2008 at Larchmont Yacht Club. Organized and sponsored by Storm Trysail Club, Larchmont Yacht Club [...]
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Rolex Title Sponsor of Farr 40 North American Championship
Yacht Sponsorship
- Nov 18, 2008
The 2008 Rolex Farr 40 North American Championship heads to Miami Beach this week.
The regatta straddles two seasons - the concluding summer schedule in the U.S. and Mediterranean and the upcoming winter events in Florida. To date, eight of the 40-foot racing machines are registered to compete with nine-person teams of the world’s best sailors. [...]
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Coville and Sodeb’O wait 24 Hours
Yacht Sponsorship
- Nov 18, 2008
Thomas Coville has postponed his planned departure in search of the solo round the world record by 24 hours.
For the past few days Coville, the skipper of the Maxi Trimaran Sodeb’O, has been observing the evolution of a highly favourable weather window.
The weather conditions enabling a descent from Brest to the equator in less than [...]
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